Facebook is the most popular social media platform in the world, with countless active users who use the platform to keep up with friends, follow businesses, become part of communities, and meet likeminded people around the world every day.
Whether you are a private user, a budding creator, or a business, Facebook boasts plenty of features which are designed to enhance engagement and make your time on Facebook enjoyable and incredibly interactive.
With that in mind, the question of how to use Facebook really depends on your user position and what you want to achieve…
Setting up a Private Account
Most Facebook users are private account holders who use the platform as a social tool. These users add friends, join local groups, follow pages they are interested in, and share and engage with videos that they enjoy and find compelling.
Setting up a private account is quick and easy, requiring an email address and some basic personal information. You can then build a profile that represents you and your lifestyle and access all the features and tools that Facebook has to offer as you please.
Becoming a Facebook Creator
Facebook Creators can be individuals or brands, who specialise in creating content that captures lots of attention and garners high engagement.
These creators often have lots of followers on Facebook and can start to monetise their content through high viewing numbers, Live hosts, subscriptions, and brand collaborations and marketing opportunities.
Becoming a creator is all about being consistent with your Facebook content, posting regularly, and engaging with comments and interactions from followers. Consider Live streams as well as regular videos, and look at building a subscription model if you find that you have a large audience of followers who want to support you.
Creating a Business Page
Businesses are increasingly using social media and platforms like Facebook to reach their customers in the places where those customers spend their time online.
Being a business on Facebook means putting your solution in the direct eyeline of potential customers, as well as showing your personality and letting them see beyond the brand name and product line. Some of the most successful businesses and brands on Facebook use the platform to offer a more transparent and personal approach to customer interaction. Others use it as part of their customer service offering, answering questions and providing more detail about their values and vision.
Managing a business page on Facebook means creating a social shop window for your brand, accessing the various tools and marketing opportunities open to you in the process. Paid ads, organic SEO, and collaborations are all things to consider and look into as a business user.
Being a Good Facebook User
When it comes to knowing how to use Facebook, there are rules and regulations that all users need to follow – regardless of whether they are active on the app as users, businesses, or creators.
The Facebook community guidelines are designed to protect users, and block content that involves hate speech, discrimination, violence, or inappropriate messaging.
If you find that your profile or account is penalised in any way, or that your activity is limited for a period of time, it may be that you have violated one of these guidelines and are on some kind of suspension. Continued violation of Facebook’s rules can result in more severe punishment, which is why a big part of using Facebook is about knowing the rules and sticking to them.
Is Facebook the Right Social Platform for You?
The beauty of Facebook is that its userbase is exceptionally widespread, meaning that every potential user will find people to engage with and likeminded users to build a community with.
As a primarily social platform for interaction, Facebook is just as good for keeping in touch with friends as it is for promoting a new brand and gaining the buy-in of locals for your new venture.
So if you’re new to Facebook or wondering how to make the most of your profile, consider this a sign to dive into Facebook’s tools and features and take your account to a new level.
