Are you a business looking to use Facebook as a marketing platform?
While paid Facebook advertising remains a popular go-to for many businesses, there are plenty of ways of marketing and advertising via the platform without any budget behind you.
Here are some of the best ways to leverage Facebook as an advertising tools, free of charge.
Create a Facebook Page
The best way to use Facebook for free advertising is by building a page for your business.
Managing a Facebook page gives you insight into followers and allows you to share content with your pool of followers while also analysing which audience members are engaged, which content formats they respond to, and more.
With Facebook pages built to link websites, the use of a page as a business is a social media no-brainer – encouraging active followers to visit your website and continue their experience with your business away from Facebook. Don’t forget to invite friends and keep your page open so that followers can invite their own friends and family.
Use Facebook Marketplace
Did you know that you can use Facebook Marketplace as an advertising tool, by creating listings for potential customers in your local area?
If you are a local business, then Marketplace is a good way to reach a captive audience that are searching for products and items in and around your area.
It also allows you to combine imagery with high quality captions and descriptions, creating compelling product listings that market your business in a place where your audience is looking for inspiration.
Post Often!
The key to using Facebook effectively, either as a business owner or a content creator seeking to expand their community, is to post often and to stay engaged.
Not only should you share regular updates, but you should frequently check in with posts that you’ve shared, so as to respond to comments and keep conversations active.
This is especially important if and when you start selling on Facebook, as the platform will turn into another branch of customer service for your audience. Responding to their messages is key for building a good reputation.
Connect Your Business Page With Local Groups
Once you’ve got a business page set up and a growing community of followers, the work is not over. In fact, it’s only really just beginning.
Joining local and industry-specific groups is a great way to get your page noticed and to build up a name for yourself in the local area and in the right online circles.
While we’re on this, you should also make sure that your links and contact details on your Facebook page are correct, so that those who do see your posts and decide to continue their experience with you are able to contact you. Consider adding a CTA button to your page to really finetune this experience.
With so many tools and features available on Facebook, there are countless ways to put your brand and business under the spotlight. The key is to use Facebook consistently if you do want to leverage the platform, ensuring that messaging is correct, and content is both valuable and high in quality.
Happy posting!
