The verified badge on Facebook is designed to help users pinpoint reputable and reliable account holders, whether owned by a notable individual, brand, or entity.
While some verified badge holders are granted their verification as a result of who they are or what their account / page represents, others must subscribe to Meta Verified to earn this badge and help to secure their reputation on the platform.
In this article, we’re sharing what it means to be verified on Facebook, the benefits, and how to do it.
What Is Facebook Verification?
The prime indication that an account or page is verified is the blue tick next to the profile name.
In the simplest possible terms, having this tick means that Facebook has confirmed the authenticity of the account and the profile owner. They are who they say they are. This is particularly helpful when it comes to identifying the true account connected with a notable individual or brand.
What Is the Meta Verification Subscription?
The Meta verification subscription is a way of making the iconic blue tick more accessible. It means that the blue tick can be held by notable and recognisable account holders, and by those who want to pay to boost their account with the kind of authenticity that the blue tick brings.
Because all verified users have to submit information and documents to prove their value and account before being granted the blue tick, it is still safe to assume that they are reliable. They just don’t have the same status as a notable user who is granted verification without a subscription.
It’s worth noting that Meta Verified is only available for profiles. If you own a page and would like the verification tick, you need to go through Facebook’s verification checks.
Who Is Eligible for Meta Verified?
In order to be verified by Meta, users and creators will need to sign up for a paid subscription that grants them access to the blue tick, to extra account support, to protection from impersonation, and more.
To qualify and be deemed eligible, creators who want to subscribe will need to:
- Have an existing Facebook or Instagram account
- Have photo ID
- Be 18 years or over
- Be located in a country that offers Meta Verified
Users who apply will also need to accept all the relevant terms and conditions.
A single application can cover two profiles under the same Accounts Centre. Typically users will cover both their Facebook and Instagram profiles through this single application.
How to Apply for a Verified Badge on Facebook
If you don’t want to apply for a verified badge through Meta Verification, you might want to apply for a badge directly through Facebook.
To do this, you need to fill in a form that can be found on the app – making sure that your account or page meets the eligibility criteria.
This includes:
- Be authentic, representing a real person or business
- Being unique, that is the only account holder representing the individual or business
- Create a complete and comprehensive profile, including all the relevant information about the person or business
- Be notable, for example a well-searched or well-known individual or brand
If you are denied the verified badge through Facebook, you can refer back to the previous guide on applying for Meta Verification.
We hope this helps. Having a verified badge on your Facebook profile is a great way to protect your account from fraud and from impersonation, and can grant your profile the kind of reliability and authenticity that modern consumers value.
