If you run a business or want to create a community hub on Facebook, then there is no better outlet than a Facebook Page.
Pages are designed to share information, track engagement, and market a business – with different features and tools enabling page admin to increase visibility and create a customer journey that starts on Facebook.
Some of the biggest benefits of a Facebook Page involve the admin insight and dashboard that users enjoy access to, allowing them to track which posts are popular and how many likes and comments each update receives.
With that said, how exactly do you build a publish a Facebook Page to support your business?
Building a Facebook Page
To build a Facebook Page, the first thing you need is an idea or a business.
Within your Facebook Menu, select the ‘Pages’ content block and then click on the ‘Create’ button along the top of the screen. This will first ask about the visibility and audience of your page and will then ask for a Page Category (for example, a Local Business, Cause, or Community page).
Once you’ve filled out all the information on your Facebook Page, selected a profile and cover photo, and chosen a username that others will use to search for and find your Page, you’re ready to share it.
Navigating the Contact Details
Before we dive into the final steps of sharing and then marketing your Facebook Page, it’s important not to overlook the value of the contact details field.
The details you share will depend on the type of Page you are building and whether you want users to be able to find you. Most businesses will provide a website address, email, and other contact details that support their business, recognising the role of this information in presenting their brand as trustworthy and reputable.
NOTE: The visibility of your Page also plays a major role in how people find you and can contact you. A Public page can be searched for by anyone, while a closed page is by invite-only.
Sharing Your First Post
Once your Facebook Page has been shared, it’s time to start building a library of valuable content for followers.
Consistent posting is key if you want to engage users and attract new followers on your page, with the earliest posts in your publishing journey designed to introduce the page and start establishing your position in the industry.
The Role of Page Admin
As you continue to build your Facebook Page, you may start to find that the workload is too much for just you.
Adding more Page Admin members is a good way of sharing the load and responsibility, with admin able to manage comments, delete or hide inappropriate posts, and more.
You can assign page admin and change admin roles from within the settings of your page/
Other things that you can do from your page settings, as the founding member and creator behind the page, include:
- Blocking members
- Removing admin roles
- Unpublish the page so it is no longer visible on Facebook
A Facebook Page can be a great tool in introducing a concept, showcasing your business, or supporting a local cause. Knowing how to first build and publish a page, and then utilise it in the best and most effective way, is key to navigating the world of Facebook.
Happy posting!
