How to Use Instagram Filters

Are you the kind of user who keeps your posts natural, or do you favour the odd filter to brighten…

Are you the kind of user who keeps your posts natural, or do you favour the odd filter to brighten landscapes, rid your face of imperfections, or add a border or design to your post?

Filters on Instagram can be used in a variety of ways, both when posting a photo update and when creating a Story. Here is our quick guide to accessing and using filters to your benefit when posting on Instagram.

Adding a Filter to Your Instagram Grid Post

First thing’s first: grid posts.

These are the standard Instagram posts which are added from your camera roll to your profile, via the big plus button in the bottom centre of your home screen.

  1. Select the plus button to create a New Post
  2. Find the photo (or photos) that you want to upload as a single post
  3. Select ‘Next’
  4. This is where you have a choice, depending on whether you are uploading one photo or multiple photos
  5. Once you’re happy with your filter, click ‘Next’ in the top right hand corner and proceed as normal with your caption and sharing options.


If you’re uploading a single photo, you can then choose from any of the filters which are linked below your image in a rolling carousel. Trial and error will help you to find the one which works best for you from the templated filters, or you can play around with brightness, saturation. And other details by clicking the ‘Edit’ button along the bottom of the screen.


This is where you can choose between applying a single filter to all of your images, or clicking into each one individually and adjusting its own filter, brightness, etc.


In a move which is great for ease and convenience when posting, videos act in exactly the same way as photos when it comes to adding filters to grid posts.

Adding a Filter to Your Instagram Story

Instagram Stories tend to be where people update quick videos of their day or an activity they’re doing. These story videos and images are often taken on the app directly, removing the convenience of portrait mode and device filters – making Instagram filters all the more important.

Again, there are a couple of ways of adding filters to your Instagram Story – depending on whether you want to create something interactive which is part of a trend, or simply perfect footage that you have filmed or snapped as part of your day.

Adding a Trending Filter

As soon as you click on the camera icon which indicates you want to film or snap a live update for your Instagram story, you will see a series of icons running along the bottom of the screen next to the big white “capture” button.

These are filters which have been created by other users and are designed to alter the colouring of your screen, add a background, transform your face or viewpoint in some way, or add extra details to the scene you are capturing. You can try as many of these as you like and can post to your Story straight away or save the image / video for later.

Adding a Basic Filter

Another way to filter your Instagram Story is by taking a photo or video, either live or from your camera roll, and then altering it.

  1. Select or take the photo / video that you want to share, so that it fills the whole screen
  2. Swipe left and right to scroll through the various filters available, choosing the one which best suits your update
  3. Click on the white arrow in the bottom right hand corner of the screen to proceed with your post

Does Your Update Need a Filter?

Filters are designed to change, adjust, or perfect the look and colouring of a picture or video. Some users swear by them, while others like them for their playful designs, and others still avoid them completely.

Are Instagram filters something that you use when posting?