Engagement on social media refers to the actions taken by users when they see a post or update from another user, page, or on a group.
On Facebook, examples of engagement include the classic likes and comments, as well as shares of both an individual post and the page or profile of the original poster.
It is, in its simplest form, a way of seeing how many people have seen a post and decided to take some kind of action relating to that post. High engagement tells the poster that their content is being well received by other users and tells Facebook itself that the content is valuable and reliable.
How to Engage With a Post You See on Facebook
If you see a post that you like or agree with on Facebook, the best forms of engagement include liking the post, adding a comment, and sharing the post.
All of these engagement options are available as buttons underneath the main body of the post.
Other Forms of Engagement on Facebook
Engaging with a page, group, or business profile can come in a variety of forms – from following the page to inviting friends to join the group or clicking on links shared by the business profile.
The fact is that you can engage with a single post or with a page or profile.
The Value of Engagement
Engagement is what helps to optimise the visibility of a post, and the awareness of a page or group.
When a user chooses the share a post that they have seen on their feed, all of their friends and connections on Facebook will see the shared post appear in their feed – making this the most valuable action in terms of post reach.
If they choose to like or comment on the post instead of sharing it, this still benefits the original poster in terms of Facebook’s algorithm. The more engagement stats a post earns, the higher Facebook will rank it on the feeds of other users.
It’s as simple as that!
