If you’re using Facebook as part of your brand or business growth and want to understand the different metrics involved in tracking brand awareness and reach, then there are several terms that you need to be able to define.
One of the most important terms that you need to understand is ‘impressions’ – not to be confused with page views or page reach, as all three relate to different stats around the success of your page and posts.
Both your page and your individual posts have impressions that link back to them. But what does it mean and how do you track and use impressions data?
Defining Facebook Impressions
An impression is tracked every time your post or profile appeared on another user’s screen.
They do not have to interact with your page or even click on your content in order for it to be tracked as an impression – rather, this metric is all about visibility and how often Facebook is showing your content and page to other users.
How Do Impressions Differ From Views and Reach?
While views refer to the number of times an individual has visited your Facebook page or clicked through to view your content, impressions and reach deal with much the same information.
However, reach is an estimate whereas impressions track the exact number of times your profile or post appeared on another users’ screen.
The Value of Page and Post Impressions
Knowing the impressions data for your page is a great way to assess the visibility of your profile.
It is only when your profile receives high impressions stats and a good level of reach that you can hope to build your views and generate more engagement. So, understanding the impressions of both your page and of specific posts that you share is important in strategizing for future sustainable growth.
In short, the more information you can glean about the visibility and overall awareness of your page, the better equipped you are to create content that will continue to support your growth and engagement. We hope this both helps and inspires you to keep creating content that delivers value.
