When it comes to tracking and monitoring Facebook growth, there are several insights that users need to track – especially those operating business pages and managing creator profiles.
While follower figures and conversions are an important part of continued and sustainable growth and ensure that your Facebook presence is acting as a stepping stone in the digital marketing journey for your audience, engagement is arguably the most important thing to focus on.
But what is engagement and what does it cover?
What Is Engagement?
Engagement is one of the broadest things to track in the digital marketing sphere, and so it’s an interesting one to talk about.
In the simplest terms, engagement is any kind of interaction with something you have posted or shared on Facebook. It could be a like, a comment, a share, or even a reaction to a comment that you’ve posted. Engagement is anything that lets you know that a post has been seen and is appreciated or valued by your community.
What’s more, high engagement tells Facebook and its algorithm that your content is of interest –boosting and making your future content more visible as a result.
What’s the Best Engagement to Get on a Facebook Post?
There are different levels of engagement that you should strive for in your Facebook posting.
A like is an acknowledgement and helps to boost the visibility of the post.
A comment helps to grow a conversation and turns your posts into a hub of activity.
A share expands the visibility and viewership of the post, helping to entice more followers towards your page or profile.
All of these examples of engagement are great for both the business / creator and for establishing its reputation on Facebook. No single engagement is better than another, rather you should aim for a combination of all of them to both expand your visibility and keep conversations active and moving.
How to Increase Engagement on a Post
There are several ways that businesses and creators can increase the amount of engagement they see on their posts.
- Ask for followers to like the post if they agree or share a comment with their opinion. This direct call for engagement is especially powerful when inciting a discussion or conversation
- Make the content valuable and interesting
- Post regularly so that followers know to expect content from you, and start to look out for it
- Create collaboration posts with other creators and businesses, doubling the audience and visibility of each post
We hope this not only helps but inspires you to approach new content with a fresh approach to engagement and the role it plays in your Facebook strategy.
