Facebook is built for advertising, for establishing community, and for growing connections. It’s as much about friendship and peer-to-peer networking as it is about content growth and business support, with Facebook ads geared towards boosting visibility of the ad creative and expanding the online footprint of a business.
Facebook Lead Ads are created and tracked via the Ads Manager tool on Facebook.
They refer to the ads which are built to drive awareness of a brand or business and get the business name in front of as many users as possible. Tracked via the Ads Manager dashboard, users and page managers can see how many accounts have been reached and how much engagement an ad is getting.
All this, while tracking the cost of each lead through a comparison of spend and how many users it attracts.
Steps to Build a Facebook Lead Ad
In order to create a Facebook Lead Ad, you will need to have both a professional account and a Facebook Ads account.
Because a lead-focussed ad is all about collecting audience and customer data, as well as seeing how much engagement certain ad messages evoke and receive, much of the campaign creation process is about matching target audience with copy and design.
With that in mind, here are the steps to build a Facebook Lead Ad…
- Choose leads as the campaign objective from within your Ads Manager dashboard
- Create a target audience segment, using information like demographic, age, economic status, gender, location, and interests to find the right users for your business or message
- Create the ad design
- Formulate ad copy which supports your lead objective
- Create the lead form, which collects audience data and information
- Share the ad
- Collect lead form information and use the number of viable leads alongside your ad budget to determine the cost per lead
The more you do this, the better able you will be to build campaigns that truly support your goals and take your business to new heights on Facebook.
Happy creating!
