With Facebook constantly changing its features and tools, making different content blocks available to different users and friends, it’s little wonder why terms like ‘Featured Viewers’ get lost in the social platform’s noise.
However, Featured Viewers are actually fairly critical to your engagement and to seeing which of your friends are really engaged with your profile and your content.
A ‘Featured Viewer’ is someone who you are already friends with on Facebook, who clicks through to view your Highlights or Featured Collection on your Facebook profile. And to understand this in more detail, you need to understand exactly what this highlights collection is…
What Is the Highlights or Featured Collection on Your Profile?
When you click through to your own or to someone else’s Facebook profile, you will see a section at the top that boasts their ‘Details’. At the bottom of this you may see a portrait snapshot, compiling a series of photos that they have chosen to feature on their profile.
These images can be any that the user has decided to add to their own collection, and will likely relate back to a milestone, specific event or occasion, or a side of their profile or personality that they want to showcase. One important thing to note is that once you create a Featured Collection, it is public – regardless of the privacy settings on your profile. So, these images need to be ones that you’re happy for anyone to view.
Users can have multiple featured collections on their profile – with Featured Viewers deriving from who views this collection.
NOTE: To create your own Highlights collection, simply click on the portrait shaped box that reads ‘New’ with a plus sign in the centre of it. Clicking on this will open an image selection screen, inviting you to select the photos to include and then add a title.
How Are Featured Viewers Determined?
A Featured Viewer is any friend who you are already linked to on Facebook, who clicks through to your profile and visits this Highlights Collection or Featured album.
Those who you are not friends with but who click onto your Featured album are classed as ‘Others’ when looking at the engagement rate of the collection.
To find out who your Featured Viewers are, simply click on the collection and then tap the ‘Viewers’ button in the bottom left hand corner. From here, you can see which friends have clicked through to your profile and viewed your collection, and how many public users who you’re not friends with have chosen to view your images.
We hope this helps. Knowing who your Featured Viewers are – and what this label means – can help you to recognise high engagement and see which friends are reacting to and engaging with your content.
