The reasons for creating a Facebook Page vary by user.
Some set up a page for their business, while others build pages that are geared towards personal interests and things that they are passionate about and want to share with others.
One things that unites all Facebook pages is the importance of growth and community, with page promotion a common topic of conversation amongst those who create and manage these online and social communities.
In this article, we’re sharing some tips on how best to promote a Facebook page, but first let’s discuss the importance of a good page foundation.
What Does a Good Facebook Page Need?
In order to support the growth of a community on your Facebook page, you need to have a team of committed admin members who can ensure that all page messages and posts are fair and meet Facebook’s guidelines for use.
Your Facebook page also needs a strong title and a good description to let potential users know what the goal of the page is and what it represents. And you need to have a good posting schedule which combines user and member’s own thoughts and shares with posts that you create.
Once all this is in place, you’re ready to promote your page and start inviting users to join you…
Tips for Promoting a Facebook Page
Use Ads
When you create a Facebook page, you will automatically set up an ads account which allows you to funnel budget into the spread of your posts.
This is not a tool that should be used without consideration, as without proper targeting you will find that you simply spend money with no returns. However, when you create proper ads and consider audience segmentation and targeting, these page ads can promote both the page itself and the businesses that you may represent or causes you support.
Add a Powerful Cta
When you head to a Facebook page, alongside the option to Like the page is another button – known as the CTA.
This invites users to follow a specific action that you have chosen, with popular examples being ‘Shop Now’, ‘Visit the Website’ or ‘Get in Touch’.
Depending on the purpose of your page and what you want to achieve, this can help gain and expand visibility of a certain cause, drive conversion and interest in your business, or help you to collect email addresses of those with similar interests.
Join Facebook Groups
A page is only as good as the community it commands. A great way to promote your page is to join relevant groups and encourage those group members to get involved in the community within your page.
If you are a local business or represent a local cause, joining local community Facebook groups provides access to the right audience with ease. You could also join philanthropy groups if you represent a charitable cause or build connections with likeminded groups of people.
Invite Friends
One of the easiest ways to promote a Facebook page that you have created and that you manage is to use the ‘Invite Friends’ tool. This lets you invite people who you are connected with on Facebook to like your page and spread the word.
Consider this: if everyone who joined your Facebook page invited a few of their own friends to join it, the community would grow exponentially, virtually overnight!
Encourage Shares
One of the most powerful ways that you can engage your existing page followers is by encouraging them to share the page and become a part of your promotion team.
Use tools like giveaways and exclusive deals for those who help you to hit certain milestones with regards to reach and follower numbers.
Create Collaborations
If someone on Facebook, or a particularly active and already-popular page is willing to help promote your page via a collaboration post, you will find that visibility of your page and its message grows hugely and with incredible ease.
Combining collaborations with the kind of quality content that new and existing followers will find interesting, ensures that even those who join your page through interest in someone or something else will stick around for more.
And it’s here that we end this article. Because growing and promoting your Facebook page to earn and gain new followers is not enough. You need to keep them engaged with excellent content and consistent posting, long after they have hit the ‘Like’ button. More on this, and on the value of sustainable page management and advertising, in another post.
Happy creating!
