Professional mode is a feature that Facebook users can access to give themselves both the tools and insight needed to grow their profile. Crucially, it does not affect your friends list or your ability to engage and interact with people you know on Facebook – rather, it enhances the ways in which you can use the app.
Those who are eligible can even unlock monetisation techniques through professional mode, turning engagement into income.
Here’s how to turn professional mode on (and off again) in minutes.
3 Steps to Turn on Professional Mode
- Navigate to your profile page on Facebook
- Click on the button with three dots, underneath your profile picture
- Select ‘Turn On Professional Mode’
Follow the same steps to turn professional mode off again.
What Happens in Professional Mode?
Professional mode enables users to transition from regular profile holders into Facebook creators.
It lets them track engagement across their posts and monitor the times and regularity with which users are seeing and interacting with their content.
It also changes the professional section of the profile to public to enable sharing. Followers remain segmented from friends, with the user still able to share private updates exclusively with their friends.
Finally, being in professional mode makes it possible to earn money directly from Facebook through Meta. Those who post regularly and earn lots of engagement can earn money for their posts – while maintaining a high level of privacy on the content that they want to stay hidden.
In short, professional mode is a feature that gives users who want to use their profile to build their personal brand more control. Whether you want to become an influencer, a social creator, or use your personal profile to boost the visibility of your business, having professional mode activated gives you more insight into your audience and enhanced control over how they interact with you.
Happy creating!
