Facebook Marketplace is a great tool for buying and selling alike, connecting sellers with a captive pool of buyers from their local area and surrounding towns and villages.
When searching for and buying an item, you can filter results based on their location – with geography playing a big part in the way that Marketplace is used.
But how do you advertise your goods or items when selling on Facebook Marketplace, and what tools are available to ensure that your item receives maximum visibility?
The Importance of the Listing Information
Consider what it is that makes you click on a Marketplace listing as a prospective buyer.
You tend to be drawn in by the photos attached to a listing, the name of the product, and the price.
So, when selling and advertising something that you want to sell on Marketplace, you need to create a good listing which is designed to attract and intrigue sellers.
This includes:
- Pricing it competitively
- Sharing lots of high quality images of the item from different angles
- Advertising using an accurate and clear product title
- Making it very obvious where the item is and whether it needs to be picked up or can be delivered
- Adding a comprehensive description which includes dimensions or sizing
Marketplace also recommends that sellers upload at least one video of the item, showing how it works or how it looks within a space. Video is not only more interactive, but it helps to create perspective and show how an item looks in relation to the surrounding space.
And none of this is any different when you start listing products connected to your business, as opposed to items in and around the home that you no longer need!
Can You Advertise a Business on Marketplace?
Now that we know a bit more about Marketplace, how it works, and how sellers can make the most of the listing space and format, let’s consider the role of Marketplace in business growth.
Facebook Marketplace is becoming increasingly popular with businesses that advertise via the platform, positioning their business ads in amongst the local listings so that prospective buyers not only inadvertently view and browse your products but do so while they’re actively shopping.
These ads are arguably more successful than standard Facebook feed ads as they reach users who are already browsing for new products or purchases.
What’s more, the format of Marketplace means that even with business ads listed under a ‘Sponsored’ label, the listing still blends in and offers the same visual appeal as a local seller listing.
The Benefits of Business Advertising Through Marketplace
Marketplace is easy to use and has become a go-to for Facebook users who are in search of specific products as well as those who are just happy to browse.
For businesses, it offers a direct line to users who are actively browsing items to purchase and is completely free to use as an advertising platform.
It captures users when they are interested in specific products and markets and makes it easier than ever to ensure that your ads are mobile friendly.
Finally, using Facebook Marketplace gives businesses a really good idea of their target audience and which products sell best via which channels. If you’re unsure how best to use your social media platforms for business marketing, accessing customers via Marketplace will give you a good idea of which customers are approaching your business via social channels.
Happy advertising!
