As technology becomes more advanced and social media users continue to demand additional tools that streamline their experience and make all activities increasingly efficient, QR codes have risen to the top of many Facebook users’ radar.
A QR code is a tool that can be scanned by users on a smartphone, directing them straight to a Facebook page or landing page.
Often used by businesses in their physical setting, as a way of marketing their digital and online presence, generating a QR code for your Facebook page is one of the best ways of turning real-life customers and visitors into online followers.
In this article, we’re sharing the process of creating a QR code and how you can use it to grow your online community and establish a reputable presence.
4 Steps to Generate a Qr Code for a Facebook Page
1. Log into Facebook via your device’s web browser (it is important that you perform this process on a web browser rather than in the Facebook app). Once you’re logged in, navigate to the Facebook page that you want to generate a code for
NOTE: In order to generate a QR code for a Facebook page, you need to be an admin member of the page.
2. Select ‘Publishing Tools’ in the sidebar within your Facebook page
3. Scroll down and select ‘QR Code’
4. Click on ‘Download All Posters’ to transform your page QR code into a PDF file
Once you start using your QR code to boost traffic to your Facebook page and inspire new followers, you can use your Page Insights to see which page visitors are coming directly from your QR code and how they are engaging with your page.
This is a great way to see if your QR code is positioned in the right places and helping to promote your page.
How to Market Your Qr Code
Now that we know how to generate a QR code, where and how can you use it?
Some of the best examples of QR codes for Facebook pages, especially when it comes to turning physical customers into online followers and expanding your audience, include:
- On business posters that market your brand or products, and connect viewers with your Facebook page
- In a physical store location that’s linked with your Facebook page
- On business cards that you hand out
- On products or receipts that you hand out to customers
- In your email signature
All of these are examples of how you can encourage users to visit your Facebook page with just one click, joining your online community and using it to learn more about you, your business, and future opportunities.
Happy posting!
