Today’s article is all about breathing life and personality into your TikTok presence – by adding a bio.
The TikTok bio is a section on your profile page, underneath your profile picture and above your grid of posts and videos. It’s short and succinct, and lets you put whatever you want to outline the purpose of your account, who you are, and what you want to achieve on the platform.
There are limitations to how you create and format a TikTok bio – however, for the most part this incredibly versatile and flexible box is free for you to use as you wish.
How Long Is a TikTok Bio?
Users have a limit of 80 characters for their bio – meaning that whatever they want to say needs to be short and snappy.
This 80 character limit includes spaces, letters, numbers and emojis. It also includes hitting the return key to start a new line.
What Should a TikTok Bio Say?
The TikTok bio is yours to personalise as you wish.
Typically it forms an introduction to the account holder or brand and is a good place to introduce the kind of content that you will be sharing. If you fit into a specific niche or operate in a specific industry, this is the place to outline that and ensure that you are attracting the right followers.
Because of the 80 character limit, using bullet points and keywords is a good way to communicate your full message – or why not add emojis for some colour and context.
Finally, you don’t need a bio. It is simply an optional addition for your profile, to add some extra personality and to give followers a little information about you and your content in a quick and accessible way.
