While Facebook is typically geared towards adding and becoming friends with other users, the option to follow someone grants you access to their content but without adding them as a friend.
This is a particularly common way of engaging with influencers and celebrities – with these individuals enabling fans to follow them while reserving some privacy layers for their friends and people who they know on a personal level.
When you follow someone on Facebook, any posts that they choose to share publicly will appear in your newsfeed. This is a good way of keeping up to date with them, without needing to become their friend. It is a tactic employed by influencers, high profile individuals, and brands.
Best of all, the process of following someone is incredibly easy…
3 Steps to Follow Someone
- Navigate to the profile page of the individual who you want to follow
- Underneath their profile picture, next to the ‘Add Friend’ button, click on the button with the three dots
- Select ‘Follow’ from the options
Users do not need permission or approval to follow another user. This makes the process a lot easier than adding someone as a friend, because you don’t need to wait for them to approve the request.
Who will you be following first?
