A boosted post on Facebook is essentially a post that has been funded by the creator, with the aim of increasing its reach and visibility.
Boosting a post turns it from a regular post into a paid ad – backed by a financial investment and by the kind of audience segmentation that enables the original poster to control who sees the post.
In this article, we’re sharing a quick guide on how to boost a post alongside some of the benefits of boosting posts as a user.
5 Steps to Boost a Post
Before we dive into the process of boosting a post, there’s one big thing that you need to know.
Only Facebook page owners and managers can boost posts. This means that private posts cannot be boosted, and that you need to have access to the Facebook page and business management dashboard in order to successfully boost a post.
- Navigate to your Facebook page and find the post that you want to boost
- Click on the blue ‘Boost Post’ button along the bottom of the post
- Select a goal for your post-turned-ad. Some of the goals to choose between include getting more messages, achieving higher engagement, and receiving more calls
- Choose your action button and the correct URL that you want to connect to your post
- Choose your target audience by selecting details like gender, age, and location
- Set a budget for your paid ad. As you adjust the potential budget, Facebook will give you some indication as to how many users you can expect to reach
Once you’ve completed the above steps, your boosted post is ready to go live!
But while the process is simple, that doesn’t mean boosted posts are for everyone.
What Are the Benefits of Boosting a Post?
A boosted post is designed to reach more users – including those that don’t already follow the page you’re posting from.
It is a good way to attract new followers and likes on your page and can promote your brand so that more Facebook users become aware of your brand, business, and/or products.
Having said that, if you don’t have a clear goal and high quality content, then boosting your posts is akin to wasting money. Because of that, page owners and managers should only explore and experiment with boosted posts when they know which post they want to use, who they want to target, and what exactly they want the audience to do when they see the post.
Are Boosted Posts Worth It?
A boosted post on Facebook is a very quick and easy way to get started with social advertising.
It is considered a stepping stone into paid ads, helping you to expand the reach and visibility of a specific post with the support of a little financial aid.
While the goals and actions available are not as comprehensive as those accessible to Facebook Ads users, boosted posts are more manageable and can help creators and business page owners to start identifying who their audience is and how they could leverage Facebook for continued growth.
Suffice to say, boosted posts on Facebook are a great tool for those looking to improve their reach. We hope this article not only helps you to make the leap towards boosted posts but inspires you to try different goals and formats.
