The rise of influencers across different social media platforms and apps has made earning money through social media a hot topic of conversation.
On Facebook in particular, there are several ways of monetising your profile and/or account – from direct marketing through to subscription building, gifts, and more.
In this article, we’re sharing some of the best ways to get paid on Facebook, by followers and friends, by customers, by business collaborations, and by Facebook itself.
Earning Through Stars and Gifts
If you’re familiar with TikTok and the TikTok income stream of virtual gifts during Lives, then you’ll find this concept easy to warm to.
On Facebook, influencers who host Live streams can be sent Stars by their followers and those who view their content. What’s more, as soon as you have set up gifts on your account, those who want to support you can buy gifts and attach them to your reels.
These stars and gifts translate to real income – with each star equating to $0.01.
Earning Through Direct Marketing and Sales
If you’re a business looking to make some money through Facebook, then you can earn directly by transforming your profile and account into a Business profile.
Via this, you can attach a website to your page and invest in in-stream ads which break up your audience’s newsfeed with targeted content.
Influencers and those looking to bolster their content creation can also access in-stream ads, to increase visibility of their posts and their profile. While this costs money, the ROI can be high if you target the right audience members and build enough of a reputation for Facebook to effectively back your campaign.
In short, if you are looking to boost your profile and earn money through a service or product, or by advertising a subscription (more on that in a minute!), then you can do so by tapping into the marketing benefits of a Business account.
Earning Through Subscriptions
Heading to your Meta Business Suite page will give you access to a ‘Monetization’ tab – which lets you know which earning tools are available to you.
One of the most popular tools in the Business Suite is the subscription feature. This is particularly effective for content creators with a loyal fanbase, with the creator able to request a monthly fee from fans who want access to exclusive content just for them.
You need to have a certain presence and reputation to build this and make it effective – but when you reach the point where users start subscribing, this consistent monthly income can really take off.
Earning Through Collaboration
This particular income stream is great for those who appeal to a specific demographic and who want to monetise their popularity through payment for brand collaboration and marketing work.
Via this income channel, creators can work with brands and get paid for sharing posts that showcase and recommend those brands and their products.
To be successful in this market, you must adhere to advertising standards and foster good relationships with the brands you work with!
Get Paid by Facebook
The final option for those who want to get paid on Facebook is via the Performance Bonus Program. As such most other social channels, this program is reserved for the most successful creators on Facebook, inviting them to earn money directly through interactions on their public posts.
This is a form of reward and can be a good earner for those with a very high following and consistent engagement stats.
As you can see, there are a number of ways to make money on Facebook – with the best and most sustainable income stream coming to those who combine and access several of these tools and features at the same time. We hope this not only helps, but also inspires you to keep creating content and using the Facebook app!
Disclaimer: This post offers general guidance and does not promise earnings. We are not endorsed by or affiliated with Facebook or Meta. Monetization eligibility can change, so check Facebook’s latest policies.
