How to Change Bio On Instagram

Whether you manage a Personal, Creator, or Business account on Instagram – and whatever your goals on the app are…

Whether you manage a Personal, Creator, or Business account on Instagram – and whatever your goals on the app are – your bio acts as an ‘About’ section on your profile. It tells other users who you are, what you do, and anything else you might like them to know before connecting with or getting in touch with you.

For brands and business owners, the Instagram bio can make or break that first impression that new followers get and can quickly let someone know if you sell or offer what they want or not.

Suffice to say, the bio is extremely important when it comes to finetuning your profile. And changing it regularly so that it accurately affects your business proposition, the kind of content you share, and important information about you, is key.

Here’s how to change your bio – and what to change to make it stand out.

3 Steps To Change Your Bio

  1. Navigate to your profile page
  2. Select ‘Edit Profile’ which is just under the bio and above your picture grid
  3. Click on the editable box which says ‘Bio’

From here, you can type anything you like into your bio, using the small number counter at the bottom of the screen to see how many remaining characters you have to use.

How To Make Your Bio Even Better

First for a quick user tip: you don’t need to waste space in your bio sharing website links – instead, simply add a link via the ‘Link’ box in the ‘Edit Profile’ menu.

Any links you add here will be placed underneath your bio and will be fully clickable for users.

With that in mind, how can you really optimise your bio?

  • If you’re a business or brand, it’s important that your bio communicates exactly what you do or sell.
  • If you’re a local business, highlight the area you operate in – if you’re national or even global, tell people that.

It’s also important to play around with and get to know the layout and spacing in your bio. You will find that the box you type in does not accurately represent how the bio looks on a mobile device – so be prepared for some trial and error to get the text format right.

  • Adding emojis is a good way to inject some colour and personality into your profile page.

And while you’re at it, adding some hashtags and keywords that link to your industry and to what users might be searching for will help Instagram to recognise you as a reputable source of information for specific users. Think of it as SEO but for Instagram specifically!

Hopefully this helps – not only guiding you on how to change your bio but also in recognising which changes to make!