It was all pomp and excitement when Instagram introduced stories, allowing users to share their most memorable moments in chronological photos and videos.
Unlike regular Instagram posts, you can see who viewed your stories. Instagram provides a list of everyone who’s seen your story, including the number of viewers and their Instagram usernames.
The only issue with Instagram stories is that they disappear from your profile within 24 hours after posting. Fortunately, you can now change your Instagram settings to archive your stories for later access. However, archiving your stories has little impact if you want to make them visible to your followers and other Instagram users. Here’s where Instagram highlights come into play.
With Instagram highlights, everyone can view them, provided your account is public. If your account is private, only your followers can see your highlights. But one question remains: Can you see who views your Instagram highlights? Let’s find out.
What Are Instagram Highlights?
Instagram story highlights is a tool that allows you to save your Instagram stories permanently as part of your profile. People who visit your profile can view, share, or interact with your saved stories for greater exposure.
As you know, Instagram stories have a time limit. They vanish from your profile after 24 hours. Given this limit, you might not attain the exposure you want with Instagram stories. Fortunately, you can add your stories to Instagram highlights and keep them for longer.
Highlights appear below your profile picture and bio, so your Instagram followers and prospects can view them long after your stories disappear. You can name and group your highlights into categories for better organization and easier access.
Can You See Who Views Your Highlights on Instagram?
The short answer is yes. You can see who viewed your Instagram highlights, but only for a limited period.
As with stories, Instagram lists everyone who views your highlights. After all, your highlights are an extension of your stories. The only difference with Instagram highlights is that you can see view counts for a mildly extended period. After 48 hours, the data disappears from your saved story, and you can’t tell who viewed your highlight later.
This is great for digital marketing even still, since you can use this extension to gather as much insight as possible into the performance of your content. Instagram highlights provide more than just overall statistics – you can see the number of views along with the username of each viewer.
However, time is not on your side. Instagram has a strict privacy policy, only allowing you to see who views your Instagram highlights for 48 hours. You can access the data while it lasts on the Instagram mobile app or web version.
With that said, here’s how to see who viewed your Instagram highlights:
Android/iPhone
- Launch the Instagram app on your device
- Log into your Instagram account
- Tap the profile icon at the lower-right corner to go to your profile
- Tap the highlight you’d like to see the viewers and view count on
- Tap Activity in the bottom-left corner of the highlight
- Check the number of views and the list of viewer usernames
Computer
- Launch a web browser on your computer
- Type www.instagram.com in the address bar
- Log into your Instagram account
- Click your profile photo on the left to go to your profile
- Below your profile picture and bio, click the highlight you’d like to see the view count and viewers on
- Click Seen By at the bottom-left of the highlight
- Check the number of views and the list of viewer usernames
How to See Who Viewed Your Instagram Highlights After 48 Hours
As stated, you can see your view count and viewers’ usernames within 48 hours after adding your Instagram stories to highlights. Instagram deletes the list of viewers when the limit elapses.
Despite the limitation, you can still see who viewed your Instagram highlights after 48 hours. However, you require a business or creator account to access the insights. Moreover, these Instagram insights only show the view count and not the usernames of the viewers.
Here’s how to see who viewed your Instagram Highlights after 48 hours:
Step 1 – Convert your Instagram account into a creator or business account
- Launch the Instagram app
- Log into your Instagram account
- Tap your profile photo at the bottom-right to go to your profile
- Tap the More icon (three horizontal lines) in the top-right corner
- Tap Settings And Privacy
- Tap Account Type And Tools
- Tap Switch To Professional Account
- Tap Continue
- Select your business category
- Tap Done
- Tap OK to confirm the conversion
- Tap Business
- Tap Next
- Add your business contact
- Tap Next
- Tap X in the top-right corner to skip optional steps
- Tap Done
Step 2 – Accessing Instagram Insights for Your Highlights
- Open the Instagram mobile app on your device
- Log into your Instagram account
- Tap your profile picture at the bottom-right
- Tap the highlight you would like to check insights on
- Swipe up on the highlight to view insights
- Alternatively, tap the insights button above the story highlights
FAQs
Can you limit who can view your highlights on Instagram?
By changing your privacy settings, you can limit who can view your Instagram highlights. Setting your account to private ensures only your followers can see your highlights. You can also block individual accounts from viewing your highlights.
Can you hide Instagram highlights?
You can hide your Instagram highlights by sending them to your stories archive.
- Tap and hold the highlight you want to hide
- Select Edit
- Then tap Archive to send it to your Story Archive.
How many stories can I add to an Instagram highlight?
Instagram allows you to create as many highlights as you want. However, it limits the number of video and picture stories you can add to a single Instagram story highlight to only 100.
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